Like a masterful piece of artwork, the ideal logo design needs to tap your inner emotions, stimulate your visual appeal, and etch itself into your memory.
These are some tips to select your logo design.
Simple is sometimes better
A complex logo can be difficult to reproduce and more importantly, difficult to remember. Better to have a simple version for your logo.
A logo does not have to convey what your company does
Think the FedEx logo. No trucks or planes . While sometimes having a logo that portrays an element of the company is appropriate, it is often better to have a logo that’s graphically void of detail - a logo that can be adapted to whatever direction the company takes.
Your logo is for your audience
Naturally, you want to like your logo. On the other hand, keep in mind that your logo is to appeal to your customers, and should be created with them in mind. A logo that you ‘like’ probably won’t appeal to them.
A tagline is nice, but not as part of your logo
A tagline is the phrase that describe a company, or the company’s mission. Generally stated, taglines are featured under the logo . Wordy taglines will require a small font that will become illegible at smaller sizes. Also, a tagline can create a lot of visual clutter in many applications. It’s always better to have that ever-so clever tagline as a separate element that you can add when appropriate, or when doing so will not interfere with the design integrity of your logo itself.
Strive to be ‘different’
You would be surprised how many clients have asked that we design logos that are very similar to their competitors. The idea here is to be different than your competitors. To stand out in a cluttered marketplace. To have a logo that’s better than theirs Or, at the very least - different.
Color is a secondary factor in your logo
The most important part of your logo project is the design itself. Oh sure, it’s nice to see your logo in the colors that you will eventually use, but in the initial stages of any design process the colors are of secondary importance. They can always be changed,or edited later.
Don’t change
Once you have developed your logo, it is in your best interest to keep it. Brand recognition takes time. If you are going to change or update your logo, think very, very long and hard about it. If you decide to go ahead, then make sure you get it right that time. Changing a logo dramatically more than once in a short period of time may tell your audience that you are flaky and unreliable. Not good in business.
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